In addition, Kakao Talk was one of the first messaging apps that started its service on personal computers. It also updated a new function to make phone calls over Wi-Fi and internet network services in the same year. It also diversified its service by debuting a sticker series, Kakao Friends, on the messaging app to project a friendlier image. continued to update its service by incorporating technological advances into its service, says Eunice Lee, a Kakao Talk official. Winning the hearts of customers is difficult, but fostering their loyalty should be even more difficult. app released in the Korean market before Kakao Talk, was priced at $0.99 back in 2010. The app was also seen more competitive against other messaging apps because it was free of charge. That’s how Kakao Talk has been developing.” We first wanted to test our service out in the market and update it to meet consumer needs. “No service can be impeccably perfect from the start. “When the iPhone was first released, we saw it as our business opportunity to sell smartphone apps,” says Lee Seok-woo, a former CEO of Kakao Corp. candidate at the Business School of Hankuk University of Foreign Studies, who wrote a thesis on the success of Kakao Talk. How could have Kakao Talk beaten its rivalries and be a great hit in a tech-savvy country like South Korea? Some say it’s because the app was released “just in time.” The launch of Kakao Talk took place soon after the 3G network services for iPhone and other smartphones became available in Korea, says Park Soo-hwang, a Ph.D. She also sends and receives gift vouchers and emoticons on the Kakao Talk app. Lee Sang-hee, a resident in Gumi, North Gyeongsang Province, tells her friends to “KaTalk (short for Kakao Talk) me later,” instead of “text me later.” She spends much time chatting with friends, both individually or in groups. This app frenzy is also changing lifestyle in Korea. The number of Kakao Talk monthly users worldwide exceeded 50 million in the third quarter of 2019. It was followed by Messenger of Facebook and LINE from NHN Entertainment. It also was the messenger app on which people spent more time than on any other. In 2016, 98 percent of Korean smartphone users had the Kakao Talk app installed on their mobile phones, according to a WiseApp survey. On the first day of release, it ranked as the best-selling app for social networking in the Apple App Store.Īlmost 10 years have since passed, but Kakao Talk still keeps its throne in Korea. is an instant messenger app launched in March 2010. Instead, Goo uses the most widely used messenger app: Kakao Talk. Today, the 24-year-old rarely sends SMS messages to others. Sometimes Goo used all of her monthly text message allowances and topped up extra credit. Goo would quickly press keys on her phone to type jokes and stories she knew in a palm-sized screen. Ten years ago, Goo Na-hee used to send her friends messages through short message service (SMS), a mobile network service that sends a short text directly from one mobile phone to another, or sometimes even to a home phone.
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